Reminded today that deciding to do one thing is deciding not to do something else–that the root of the word “decide” is to “cut off”.

As a small business, the opportunity costs for even your best decisions are huge: the best gig you’ve got is another customer you didn’t meet.

Proud of our latest decisions, and hope I’m up to owning the consequences.

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2 Comments

  • Thanks, what a nice reminder John. 🙂

  • Succinct and well said. Tricky to second-guess ourselves but that shouldn’t be an excuse for not challenging ourselves either. I certainly hope I’m making good business decisions!

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